Sony designed the DVD disc art to fit into the spirit of the movie, as the film’s main character, Lisbeth Salander, is a computer hacker. The disc art resembles a self-burnt DVD-R, one that Lisbeth might have used herself.
Some customers got mad thinking they had been tricked.
The problem may be so severe that disc rental firm Redbox had to make a public warning on the issue, to tell customers that, yes, the disc they have is indeed a real one.
Source: Ultra Facts