Oakley had a pricing dispute with the world’s largest eyewear…

Oakley had a pricing dispute with the world’s largest eyewear company Luxottica who responded by dropping the brand in all their stores causing Oakley’s stock to drop, followed by Luxottica’s hostile takeover of the company. They also own Sunglasses Hut, LensCrafters, PearleVision, Target Optical, and several licenses such as Ray-Ban.

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