In 1993 Pepsi ran a contest in the Philippines in which it…

In 1993 Pepsi ran a contest in the Philippines in which it promised 1 million pesos, roughly $40,000, to the person who found the number 349 inside his bottle cap. Pepsi went on to mistakenly print 800,000 winning caps, leading to outrage and death threats to Pepsi executives. source

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